EIGHTY-FIVE exists to drive strategic thinking and up-skilling for professionals navigating an increasingly complex world. The real edge belongs to those who understand how to leverage intelligence—human and artificial—to gain advantage and shape the future.
Core Purpose
Empowering organizations to achieve sustainable success by aligning people, performance, and technology.
Eighty-Five represents a pivotal moment in history—a bridge between the pre-digital era of 1985 and today’s rapidly advancing AI revolution. Millennials are the generation that spans this transformation, having grown up witnessing the shift from analog to digital, from handwritten notes to instant messaging, from desktop computing to AI-powered automation.
We acknowledge and celebrate the resilience, adaptability, and firsthand experience of this generation, using their unique perspective to guide organizations through digital evolution. Eighty-Five stands as a testament to the balance between human connection and technological progress.
About
1985—The world is shifting, industries are transforming, and new icons are emerging. Technology, sports, and media are colliding in ways that will shape the future for decades to come.
The Rise of the Sports Economy
Nike signs Michael Jordan to what would become the most iconic athlete-brand partnership of all time. The Air Jordan 1 hits the market, redefining how athletes are marketed—not just as players, but as global brands. The idea of athlete-driven commerce is born—the precursor to today’s NIL era.
- Pixel Pier mode on
- Team building/2022
Revolution 3.0
The personal computer revolution takes off.
Microsoft releases Windows 1.0, changing the way humans interact with technology. Steve Jobs is forced out of Apple, but the seeds of innovation remain. The idea of human-computer synergy is no longer science fiction—it’s the future.
The internet takes its first steps.
The Domain Name System (DNS) is introduced, laying the foundation for the digital world we live in today. People don’t know it yet, but the battle for attention and digital identity is just beginning.
Sports & Culture
The NBA and NFL explode in popularity.
The league’s marketing shifts from just teams to individual stars—Magic, Bird, Jordan. The fandom economy begins to take shape, setting the stage for the modern influencer-driven world.
Hip-Hop goes mainstream
Run-D.M.C. drops King of Rock, and the culture moves from underground to the global stage. Brands, media, and music collide in a way that will change entertainment forever.
1985 wasn’t just another year...
It was a launchpad. It was the moment where performance, marketing, technology, and influence all started to merge.
The ones who win aren’t just playing the game—they’re shaping it.
Fast Forward to 5IR - The Fifth Industrial Revolution
We are in the middle of the Fourth Industrial Revolution, with AI and automation reshaping industries. Some argue we are on the verge of an AI Revolution that will fundamentally change work, economics, and society—potentially leading to a Fifth Industrial Revolution centered around human-AI collaboration.
The Fifth Industrial Revolution (5IR) is an emerging concept that builds upon the Fourth Industrial Revolution (AI, automation, IoT, blockchain, etc.), but with a key difference: the reintegration of human intelligence, creativity, and purpose into the equation.
While Industry 4.0 focused on automation, AI, and data-driven efficiency, Industry 5.0 shifts towards collaboration between humans and machines, sustainability, and a more purpose-driven economy.
People
People over profit
This is where Eighty-Five comes in. It’s not just a brand—it’s a way of life. A bridge between the last era and the next. Between the grit of the past and the innovation of the future.
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Purpose
Empowering organizations to achieve sustainable success by aligning people, performance, and technology.
Mission
Eighty-Five helps businesses navigate the evolving intersection of human potential, operational performance, and technological innovation. We provide strategic guidance, tools, and frameworks that ensure technology enables people—rather than replaces them—driving growth, agility, and long-term impact.
Vision
Brand Values
- People-First Innovation → Technology should amplify human potential, not replace it.
- Performance with Purpose → Measurable success should align with company culture and values.
- Technology as an Enabler → The right tools, used the right way, unlock new levels of growth.
- Guided Transformation → Strategic, data-driven, and human-centered business evolution.
- Sustainable Success → A balance of innovation, agility, and human connection for long-term impact.
Our services
The integration delivers results at every touchpoint
We dive deep into our clients’ needs, delivering consumer insights that resonate with evolving culture and crafting data-driven marketing plans and cohesive narratives, often preempting their requests.
- Working hard
